Strategic store placement plays a massive role in foot traffic. Most storefronts operate in high-density commercial corridors, university districts, and ground-floor retail beneath modern residential developments. These locations capture white-collar office lunches by day and high-volume delivery demand late into the night.
Operating hours and locations follow a late-night model:
Standard locations open daily at 11:00 AM, servicing the early lunch wave. Sunday through Wednesday, kitchens run until 11:00 PM, while Thursday through Saturday hours extend until 2:30 AM to capture foot traffic from surrounding nightlife districts. Weekend late-night shifts generate some of the highest sales volumes of the week, with kiosk screens frequently backing up with orders for specialty wraps and cheese-drenched waffle fries.
