In 1993, while serving as president of the ABC Television Network Group, Iger met Willow Bay. Bay had already carved out an unconventional, high-profile career path. A graduate of the University of Pennsylvania with an MBA from New York University’s Stern School of Business, she initially rose to international prominence as an Estée Lauder contract model before transitioning decisively into broadcast journalism.
Bay was working across national broadcasts, eventually stepping up as an ABC News co-anchor on Good Morning America Sunday and co-hosting CNN’s influential prime-time financial program Moneyline. Their shared professional vocabulary created an immediate bond. The couple married on October 7, 1995, in an interfaith Jewish-Catholic ceremony in Bridgehampton, Long Island. Over the next three decades, their union produced two sons, Robert Maxwell "Max" Iger and William Iger, while Bay established herself as an intellectual equal within national media conversations.
