Hofstetter entered TwitchCon 2022 carrying complicated history. Originally rising to prominence on Twitch playing Among Us and varied multiplayer titles, she exited the platform in January 2020 after signing an exclusive broadcasting agreement with YouTube. She reaffirmed that commitment in early 2022 by signing a contract renewal with YouTube Gaming, solidifying her moniker as the undisputed "Queen of Streaming."
Her arrival in San Diego was not designed as an act of corporate defiance. She traveled to support creator peers, connect with fellow 100 Thieves talent, and visit sponsored exhibitor booths. TwitchCon had returned to physical venues following pandemic-era cancellations, drawing roughly 30,000 attendees across the three-day weekend. Most scheduled activations spotlighted native Twitch Partners, whose channels drive daily ad revenue for the platform. When Hofstetter stepped onto the floor, the resulting stampede revealed how little platform territorialism means to actual viewers.
