Are Balea and Alverde products tested on animals?
No. In compliance with strict European Union cosmetics legislation enacted in 2013, all animal testing for finished cosmetic products and individual ingredients is illegal across Europe. dm does not conduct or commission animal testing for any of its private-label lines.
Is dm’s natural brand Alverde truly 100% natural?
Yes. Alverde products hold certified Natrue seals, verifying that they contain no petroleum-based mineral oils, synthetic silicones, microplastics, or artificial dyes. However, consumers should check the ingredient deck for Alcohol denat., which Alverde uses in high amounts as a plant-derived preservative.
Why are dm private labels significantly cheaper than pharmacy brands?
The price gap is driven by operational efficiency, not compromised base chemistry. dm uses standard packaging molds, owns the physical store shelves, and bypasses international advertising agency budgets, passing direct production savings to consumers.
