On August 25, 2017, Onfroy released his debut commercial album, 17. Opening with an explicit spoken-word plea to listeners struggling with severe depression, the record departed sharply from his viral breakthrough single "Look at Me!". The second track, "Jocelyn Flores", built around a melancholic vocal loop by lo-fi producer Shiloh Dynasty, dealt directly with the suicide of Onfroy's friend during a Florida visit.
The track instantly became the global soundtrack for sad Bart Simpson edits. Within forty-eight hours of the album's drop, hundreds of independent editors uploaded unauthorized visualizers matching the song to looped clips of Bart. The visual conventions of the Jocelyn Flores lo-fi edit were remarkably consistent:
Bart sits alone on a school bus staring out a rain-slicked window. Bart lies motionless on his bed while ceiling fan blades chop overhead light. Bart breaks down in tears in an empty school hallway, his eyes obscured by heavy digital teardrop overlays. Editors layered cartoon rain effects, faux VHS time stamps showing dates from the mid-1990s, and ambient vinyl static across the audio track. These clips frequently functioned as an emo rap AMV (Anime Music Video), borrowing sequencing techniques from Japanese animation editing communities and adapting them to Western television iconography.
The numbers were massive. Individual fan edits on YouTube routinely accumulated between 15 million and 60 million views, far outpacing the viewership of official television broadcasts. These uploads transformed into virtual therapy sessions. The comment sections under 3-minute looped edits served as anonymous bulletin boards where young listeners left thousands of paragraphs detailing panic attacks, failed relationships, academic burnout, and chronic loneliness.
