In 2021, Latifi orchestrated an aggressive push into Europe by purchasing Eight Fifty Food Group from private equity firm CapVest. The acquisition instantly added Karro Food Group (a leading British pork processor) and Young's Seafood to his balance sheet. Overnight, Sofina grew from a Canadian brand into a multinational powerhouse with 44 manufacturing facilities and an operating workforce topping 13,000 employees.
This expanding financial base enabled high-profile international ventures. Through his Jersey-registered investment vehicle, Nidala Ltd, Latifi injected approximately £203 million (over $260 million) into the McLaren Group in 2018. The move was pure commercial realpolitik: it made him a major shareholder alongside Bahrain’s sovereign wealth fund Mumtalakat.
Two years later, his son Nicholas Latifi secured a Formula 1 seat with Williams Racing. Nicholas competed at motorsport's highest tier from 2020 through 2022. Racing forums like Reddit's r/formula1 often debated the dynamic, pinning the "pay-driver" label on Nicholas. Yet motorsport analysts pointed out that the senior Latifi treated racing like an advertising platform, plastering Sofina Foods and subsidiary brand Lavazza across team livery to elevate brand visibility on European broadcast networks.
