Tracking the jersey's journey from viral announcement to retail sellouts reveals an accelerating price curve on the secondary market. The following breakdown outlines key operational milestones, retail distributions, and observed pricing shifts throughout 2026.
| Date & Location | Event Type | Retail vs. Secondary Price | Inventory Status |
|---|---|---|---|
| May 23, 2026Chicago, IL | Sueños Festival Appearance | N/A (Promotional Teaser) | Prototype kits worn on stage; zero public units sold. |
| June 10, 2026Digital Direct-to-Consumer | Official Online Drop | $45 USD retail / $110 USD resale | Sold out in 12 minutes across all size categories. |
| July 18, 2026Houston, TX | CVS In-Store Pop-Up | $45 USD retail / $165, $210 USD resale | 350 units distributed via wristband protocol. |
| September 24, 2026Phoenix, AZ | Scheduled Tour Stop | $45 USD projected retail | Allocated stock confirmed at 400 units per store. |
