Long before municipal politics surfaced as an option, the couple recognized that wrestling was an unstable, finite career. They sought to integrate deeply into the Knoxville business community. That initiative took shape as The Jacobs Agency, an Allstate insurance franchise based in Knoxville. Goins took a direct, hands-on operational role within the firm, managing customer engagement, local commercial accounts, and community outreach.
Operating a brick-and-mortar storefront gave the couple credibility that money could not buy. Local residents did not see a detached sports-entertainment millionaire; they saw neighbors navigating regulatory payrolls, state taxes, and regional client disputes. The venture demystified Jacobs’s television persona and showed Goins as a capable corporate operator. When Jacobs ultimately announced his exploratory committee for the mayoralty, the foundation of their business experience served as a central talking point for his fiscal conservatism.
