Ad revenue from social video is notoriously volatile. To build stability outside the algorithm, Meloche founded Starlite Village, an apparel and jewelry brand rooted in vintage-inspired aesthetics and celestial motifs. The business altered her career incentives.
When an influencer relies strictly on platform ad share, they must post continuously to keep revenue steady. Every hiatus directly cuts into cash flow. By building equity in a physical consumer goods line, Meloche created an independent income stream that does not depend on churning out three long videos a week. Her TikTok account works as an organic funnel for product launches, offering natural day-in-the-life clips that highlight behind-the-scenes work at Starlite Village without feeling like a scripted commercial.
