Sims approaches short-form video without the sterile polish common among celebrity accounts. Her TikTok feed succeeds because it operates on sharp comedic timing and genuine vulnerability. When Koepka opened with a scorching scorecard during the 2024 U.S. Open, Sims did not post a standard congratulatory photograph. Instead, she capitalized on a trending sound bite to create a tongue-in-cheek parody of tournament stress, a post that quickly racked up millions of views across sports communities.
She routinely takes followers behind the velvet rope of the golf circuit. Viewers see unglamorous flight delays, late-night hotel room packing sessions, and frantic makeup touch-ups between tournament rounds. Rather than presenting a sanitized version of life on tour, she documents the grind with self-effacing wit. That editorial choice has converted casual golf viewers into devoted personal followers who tune in specifically for her commentary rather than tournament leaderboards.
