Inflationary pressures shifted consumer calculations across the apparel sector. Premium denim labels routinely charge $128 to $198 for cutoff shorts made with imported cotton. When budget-focused retailers deliver comparable styling, clean construction, and long-wearing textiles for a fraction of that expenditure, consumers take notice.
Old Navy leveraged its extensive supply chain to secure high-volume, low-margin dominance. At an entry price around $30, the brand's baggy cutoffs represent minimal financial risk for shoppers testing out the loose-fit trend. This accessibility turned a seasonal style into an everywhere basic, clearing inventory shelves and creating rolling waitlists throughout the summer months.