In 1995, Iger married Willow Bay in Bridgehampton, New York. Bay brought her own formidable intellectual and professional pedigree to the household. A former model turned respected television journalist for CNN, ABC, and NBC, Bay later transitioned into academia, eventually becoming the Dean of USC Annenberg School for Communication and Journalism in 2017. Together, they raised two sons: Robert Maxwell "Max" Iger, born in 1998, and William Iger, born in 2002.
Max and Will grew up in a Brentwood home that sat at the crossroads of top-tier journalism, Hollywood executive culture, and civic leadership. Yet their mother’s focus on academic rigor kept the boys grounded. Bay’s position at USC Annenberg gave the household an intellectual baseline distinct from Disney's day-to-day corporate warfare. Friends of the family noted that while dinner conversations regularly touched on media policy, free speech, and international relations, the household operated without corporate sycophancy.
Robert Maxwell attended private schools in Los Angeles before pursuing higher education, keeping his personal pursuits largely offline. William, the youngest, has similarly avoided the high-visibility influencer trajectories typical of Hollywood scions. While both sons have occasionally accompanied their parents to major cultural galas or court-side sporting events, neither has sought public attention or entered the creative ranks at Disney's studio divisions.
