The strength of this horizontal leadership model faced its ultimate trial during their historic contract renegotiations. In late 2023, all four members renewed their exclusive group contracts with YG Entertainment while retaining full freedom to manage their individual solo careers elsewhere.
By 2024, three members had established independent management enterprises: Jennie launched Odd Atelier (OA), Lisa founded LLOUD, and Jisoo introduced BLISSOO alongside her brother. Meanwhile, Rosé partnered with THEBLACKLABEL and Atlantic Records for her global solo endeavors. Heading into their collective touring schedules in 2025 and 2026, the absence of a group hierarchy became a tremendous structural asset.
Because no member was subordinate to another inside BLACKPINK, each returned to the collective table as an empowered chief executive of her personal brand. Group decisions now mirror high-level corporate partnerships between four sovereign artists. Their flat internal structure ensured that individual commercial dominance never created toxic friction, leaving their collective brand completely intact for future stadium runs.
